The Frank Plan

Why Get Insured?

Funeral costs covered. Peace of mind for your family.

It’s usually more affordable than people think — we’ll show options that fit a realistic budget, with no pressure to buy.

More for less

Why families choose The Frank Plan

✅ Rates never increase — your price is locked for life.✅ Coverage designed for seniors.”✅ Fits real budgets — plans starting under $1/day.✅ Licensed, friendly agents who treat you like family.✅ No medical exam required — just a few simple questions.

• See if you qualify

No obligation. No exam. Just peace of mind.

Protect your family

How it works (it’s easy)

Frank's got you covered in three simple steps:

1. Answer a few questions

Answer a few quick questions—takes less than 60 seconds.

2. Frank will find your best match

Get matched instantly — no obligation.

3. Get peace of mind

Sleep sound knowing your family won’t face the burden.

Reveal My Plan in 60 Seconds

Complete this short quiz

No obligation. No medical exam.

Peace of Mind

What Final Expense Insurance Typically Covers

Mrs. Jones avoided maxing out her savings and keeping her family out of debtFuneral & Burial Costs
(average $7,000–$10,000)Cremation Expenses
(average $6,000+)Final Medical Bills left behindOutstanding Debts & Legal CostsOther End-of-Life Expenses
your family shouldn’t have to worry about

Give your family the gift of peace of mind. Let them focus on honoring your memory, not worrying about money.

• Find a partner

Rest Assured

You're in good hands

You'll get Frank's best partners

Licensed & verified

You’ll speak with one licensed agent in your state/province — not a call center.

Vetted partners

We connect you with reputable providers who meet strict standards.

Built for seniors

Rates and coverage amounts commonly suit ages 50–85 and typical end-of-life costs.

• Get help

“They explained everything simply. I signed up in minutes and now my kids won’t have to worry.” — Richard, 72

See what Frank knows

Frank's FAQs

What is Final Expense Insurance?
A simple whole life policy designed to help pay end-of-life costs so your loved ones aren’t left with the bill.Do I need a medical exam?
Nope—no needles, no hospital trips. Just coverage.Will my rate ever go up?
Never. Once you’re locked in, your price stays the same for life.Can I still qualify with health issues?
Yes. We specialize in finding affordable options for clients with common health conditions like diabetes, high blood pressure, and more. The key is matching you with the right insurance carrier—that's what we do.How much coverage do I need?
The right amount is different for everyone. It depends on your final wishes and budget. Our advisors can help you calculate the perfect amount in a 2-minute call, ensuring you are covered without overpaying.Will I have to wait for coverage to start?
This depends on your health profile. Our partners have access to many plans that offer full, day-one coverage from the moment your first payment is made. To see if you qualify for immediate protection, get your free quote.

Still have questions?

• Speak to an Agent

Frank's here to help

Ready to take care of your family today?

Don’t let tomorrow’s bills become your family’s burden. Find your coverage match now — it only takes 60 seconds.

• See My Options Now

Join others who chose peace of mind—no strings attached.

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The Frank Plan is a marketing agency. We are not an insurer or agent. We connect consumers with licensed insurance agents. Quotes, features, and availability vary by insurer and by state/province; not available in all areas.No obligation. You control what you share.

Privacy Policy • Terms & Conditions

TERMS & CONDITIONS — THE FRANK PLAN (thefrankplan.com)
Last updated: August 15, 2025
Contact: [email protected]PLAIN-ENGLISH SUMMARY (not a substitute for the terms):
The Frank Plan (operated by Stallion Leads) publishes educational content and tools and may connect you with independent third-party providers. We are not your advisor, broker, or agent. We may receive compensation when you click, submit, or purchase. Use is at your own risk; liability is limited. US users agree to individual arbitration and waive class actions. Full terms follow.1. WHO WE ARE
The website at thefrankplan.com and related pages, emails, and tools (“Services”) are provided by Stallion Leads (“Company,” “we,” “us,” “our”). Mailing address available on request. Contact: [email protected].2. ACCEPTANCE OF TERMS
By accessing or using the Services, you agree to these Terms and to our Privacy and Cookie policies. If you do not agree, do not use the Services. We may update these Terms at any time by posting a revised date above; continued use means you accept the changes.3. ELIGIBILITY; ACCOUNTS [OPTIONAL]
You must be at least 18 (or the age of majority in your region). If you create an account, keep credentials confidential and you are responsible for all activity.4. WHAT WE DO; NO PROFESSIONAL ADVICE
Content and tools are for general educational purposes only and may be incomplete, inexact, or outdated. We do not provide legal, tax, medical, financial, or insurance advice and we do not bind coverage or quote rates. No advisor-client, broker-client, or attorney-client relationship is created by your use. Consult qualified professionals before acting.5. LEADS, REFERRALS, AND COMPENSATION DISCLOSURE
We may be compensated by third-party providers when you click links, submit a form, request information, or purchase (“Paid Placements”). Compensation may influence placement or presentation and does not constitute endorsement. We do not guarantee approval, pricing, availability, coverage, or outcomes. By submitting a form, you authorize us to transmit your information to applicable third-party providers and you consent to their contacting you as described in Section 6.6. ELECTRONIC COMMUNICATIONS; CONSENT TO CONTACT; SMS [TWEAK AS NEEDED]
You consent to receive transactional emails related to your requests. If you provide a phone number, you consent to be contacted (including by autodialer, prerecorded message, or text) by us and/or relevant third-party providers regarding your inquiry. Consent is not a condition of purchase.
SMS/OTP program (if used): message frequency varies; message and data rates may apply; reply STOP to cancel, HELP for help. Carriers are not liable for delayed or undelivered messages.7. THIRD-PARTY PROVIDERS AND LINKS
Third-party providers are independent and not controlled by us. Their products/services are governed by their terms and privacy policies. We are not responsible for any third-party acts, omissions, content, pricing, or availability. Transactions you enter are solely between you and the third-party provider.8. INTELLECTUAL PROPERTY
All content, design, logos, trademarks, text, graphics, software, and data in the Services are owned by us or our licensors and protected by law. We grant you a limited, revocable, non-exclusive, non-transferable license to use the Services for personal, non-commercial purposes. All other rights are reserved.9. ACCEPTABLE USE; NO SCRAPING; NO AI TRAINING
Do not misuse the Services. Prohibited conduct includes: violating laws or rights; infringing IP; reverse engineering; bypassing security; uploading malware; overloading or disrupting infrastructure; misrepresenting identity; or harvesting data without consent. Automated access (crawling, scraping, bots) is prohibited without our written consent. You may not use any Service content to train or improve AI/ML models without our written consent.10. USER CONTENT [OPTIONAL]
If you submit reviews, comments, or uploads (“User Content”), you represent you have the necessary rights and that it is lawful and non-infringing. You grant us a worldwide, royalty-free license to host, use, reproduce, modify, publish, display, and distribute your User Content to operate, improve, and promote the Services. We may remove User Content at any time.11. FEES AND SUBSCRIPTIONS [OPTIONAL]
If we offer paid features, prices are before applicable taxes. If you enroll in auto-renewing subscriptions, you authorize recurring charges until you cancel. Except where required by law, fees are non-refundable.12. ACCURACY; NO WARRANTIES
We strive for accuracy but do not guarantee that content is complete, current, or error-free. THE SERVICES AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND (EXPRESS OR IMPLIED), INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.13. LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATED TO THE SERVICES OR THESE TERMS. OUR TOTAL LIABILITY FOR ALL CLAIMS SHALL NOT EXCEED THE GREATER OF (A) AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT OR (B) USD $100. Some jurisdictions do not allow certain limitations; in those cases, the above applies to the fullest extent permitted.14. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless us and our affiliates, directors, officers, employees, and agents from claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to your use of the Services, your User Content, or your violation of these Terms or applicable law.15. PRIVACY AND COOKIES
Your use is also governed by our Privacy Policy and Cookie Policy (see site footer). These explain what data we collect, why, how we share it with third-party providers, and your rights (including GDPR/CCPA/CASL where applicable).16. COMPLIANCE
You may use the Services only for lawful purposes. You represent you are not subject to applicable sanctions or export restrictions.17. SUSPENSION AND TERMINATION
We may suspend or terminate access (including accounts) at any time, with or without notice, for any reason including suspected violations of these Terms. Sections that by their nature survive (IP, disclaimers, limitations, indemnity, dispute resolution) shall survive termination.18. DMCA / COPYRIGHT (FOR US USERS)
If you believe your copyrighted work was used in a way that constitutes infringement, email [email protected] with: (a) your signature; (b) identification of the copyrighted work; (c) identification and location of the infringing material; (d) your contact information; (e) a good-faith statement; and (f) a statement under penalty of perjury that you are authorized to act. We may remove material and terminate repeat infringers.19. DISPUTE RESOLUTION
A) United States users: Binding arbitration and class-action waiver. Any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by individual, binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules and governed by the U.S. Federal Arbitration Act. Class actions and class arbitrations are not permitted. Either party may seek injunctive relief in court to protect IP or prevent unauthorized access or use. You may opt out of arbitration within 30 days of first use by emailing “Arbitration Opt-Out” to [email protected].
B) Non-US users: These Terms and any dispute are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws rules. The courts located in Toronto, Ontario shall have exclusive jurisdiction, subject to any non-waivable consumer protections of your place of residence.20. CHANGES TO THESE TERMS
We may modify these Terms at any time by posting an updated version with a new “Last updated” date. If you disagree with the updated Terms, stop using the Services.21. MISCELLANEOUS
Entire Agreement: These Terms and the policies referenced constitute the entire agreement.
Severability: If any provision is unenforceable, the remainder remains in effect.
No Waiver: Failure to enforce a provision is not a waiver.
Assignment: You may not assign these Terms without our consent. We may assign to an affiliate or in connection with a merger, acquisition, or asset sale.
Force Majeure: We are not liable for delays or failures due to events beyond our reasonable control.
Contact: [email protected].

PRIVACY POLICY — THE FRANK PLAN (thefrankplan.com)
Last updated: August 15, 2025
Operator / Data Controller: Stallion Leads (mailing address available on request)
Contact: [email protected]1. SCOPE
This policy explains how we collect, use, disclose, and protect personal information when you use thefrankplan.com and our related landing pages, forms, ads, and communications (“Services”). It applies to visitors in Canada, the United States, and other regions where we operate.2. BROWSING AND CHOICES
You may visit the Site without directly giving us your name, email, or phone; however, cookies and similar technologies may still collect technical data (see Section 6). Some features (e.g., submitting a quote request, OTP verification) require personal information.3. WHAT WE COLLECT
a) Information you provide: name, email, phone, postal code/state, age range, insurance interests, free-text you submit.
b) Verification/consent data: one-time passcode (OTP) attempts/status, phone carrier lookup results, timestamps, IP address, user agent, page/form version, and TrustedForm certificate URL/ID.
c) Technical data: device and browser type, pages viewed, referrer/UTM parameters, session timestamps, approximate location from IP, cookies or similar tech.
d) Communications: email/SMS content you send us, opt-in/opt-out preferences.
e) Lead routing data: which partner(s) we sent your inquiry to, delivery status, and limited outcome feedback (e.g., appointment booked).
f) Optional: survey/quiz responses if you choose to complete them.4. SOURCES
We collect data directly from you (forms, email, SMS), automatically via cookies/SDKs, and from service providers who help us verify/secure traffic and document consent (e.g., Twilio, ActiveProspect/TrustedForm). We may also receive limited feedback from third-party providers we connect you with.5. PURPOSES (WHY WE USE DATA)
• Provide, secure, and improve the Services.
• Verify that you are a real person and prevent abuse/fraud (OTP, rate-limiting, phone checks).
• Create and store proof of consent for compliance (TCPA/CASL/GDPR).
• Respond to requests, route your inquiry to appropriate third-party providers, and track outcomes.
• Personalize content/ads and measure performance.
• Maintain business records, defend legal claims, and comply with law.6. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar tech for core functionality, analytics, personalization, and advertising measurement. Manage cookies via your browser and any cookie controls we provide. California users may treat some advertising cookies as “sharing” (see Section 11). We honor the Global Privacy Control (GPC) signal to the extent required by law.7. DISCLOSURES (HOW WE SHARE INFORMATION)
We disclose personal information to:
• Service providers/Processors (hosting, forms, verification, messaging, analytics, security, file storage, automation). Key vendors: Swipe Pages (site/forms), Twilio (OTP/SMS and phone checks), ActiveProspect/TrustedForm (consent certificates), Google Sheets/Drive (lead storage and consent artifacts), and n8n (automation).
• Third-party providers you ask us to connect you with (e.g., licensed insurance agents/agencies).
• Advertising/analytics partners to measure performance and manage reach/frequency (pseudonymous where feasible), including platforms such as Google/YouTube and Meta (e.g., Custom Audiences/Lookalike).
• Authorities or others when required by law or to protect rights, safety, and security.
We do not sell personal information for money. We may “share” identifiers and internet activity with ad partners for cross-context behavioral advertising as defined under the California Privacy Rights Act (opt-out options in Section 11).8. THIRD-PARTY SITES AND ADS
Links and ads may take you to third-party websites/apps we do not control. Their practices are governed by their own terms and privacy policies. We are not responsible for their content, policies, products, or services. Review their privacy notices before engaging.9. TRUSTEDFORM CONSENT CAPTURE
We use ActiveProspect’s TrustedForm to document your express consent. TrustedForm may record your visit (date/time, IP address, user agent, page URL) and capture a snapshot of the lead form. A TrustedForm Certificate is associated with your submission to prove when/how you consented. You may request that we or ActiveProspect disable association of your visit with your certificate, subject to legal requirements.10. TWILIO VERIFY AND SMS
If you verify your number or opt into texts, we use Twilio to send OTP codes and program messages. Twilio receives your phone number and verification metadata to prevent fraud and ensure delivery. Message and data rates may apply. Frequency varies. Reply STOP to cancel, HELP for help. Consent is not required to purchase. Carriers are not liable for delayed or undelivered messages.11. YOUR PRIVACY RIGHTS AND CHOICES
Canada: access and correction rights; withdraw consent to marketing at any time.
California (CPRA/CCPA): right to know/access, delete, correct, opt-out of sale/share, and limit use of sensitive personal information (we do not use sensitive data to infer characteristics). To exercise rights or opt-out of “sale/share,” email us with “California Privacy Request” and use cookie controls where available; we honor GPC signals.
EEA/UK (GDPR): rights to access, rectify, erase, restrict, object, and data portability; withdraw consent where consent is the basis; complain to your local authority (e.g., ICO in the UK).
How to exercise: email [email protected] with (1) your request, (2) the email/phone you used, and (3) your region (e.g., California, Ontario, EU). We may verify identity before acting. Authorized agents may submit requests with proof of authority.
We do not charge a fee for rights requests unless permitted by law (e.g., manifestly unfounded or excessive requests).12. RETENTION
We keep personal information only as long as necessary for the purposes in this policy and to comply with law/defend claims. Typical periods:
• Lead records and contact consent (including TrustedForm certificates and related logs): up to 5 years.
• OTP/verification and anti-abuse logs: up to 24 months.
• Marketing preferences and unsubscribe records: as long as needed to honor choices.
• Website analytics data: typically 14–26 months, depending on provider settings.
We may retain aggregated or de-identified data longer.13. INTERNATIONAL TRANSFERS
We operate from Canada and use providers in the United States and elsewhere. When personal information is transferred internationally, we rely on appropriate safeguards (e.g., Standard Contractual Clauses for EEA/UK transfers) and implement supplementary measures where required.14. SECURITY
We use administrative, technical, and physical safeguards such as encryption in transit, access controls, IP/UA rate-limiting, OTP verification, least-privilege permissions, and monitoring. No method is 100% secure; residual risk remains.15. CHILDREN
The Services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child provided information, contact us to delete it.16. DO NOT TRACK
We do not respond to browser “Do Not Track” signals. We do respond to GPC as noted above.17. CHANGES TO THIS POLICY
We may update this policy from time to time. The “Last updated” date shows when changes took effect. Material changes will be posted here; continued use after changes means you accept the updated policy.18. CONTACT
To exercise rights or ask questions, email: [email protected]. Mailing address available on request. You may also complain to a privacy regulator in your jurisdiction (e.g., Office of the Privacy Commissioner of Canada, a provincial commissioner, your EEA authority, or the UK ICO).APPENDIX — NOTICE AT COLLECTION (CALIFORNIA)
Categories collected: identifiers (name, email, phone, IP, device IDs), customer records (contact details you submit), internet activity (pages viewed, referrer/UTM, session/cookie data), geolocation (approximate from IP), inferences (basic audience segments), and verification/consent data (OTP status, TrustedForm certificate).
Sources: you, your devices, our service providers.
Purposes: see Section 5.
Sale/Sharing: we do not sell personal information for money; we may “share” for cross-context behavioral advertising. Opt-out using our cookie controls (where available) or email us.
Retention: see Section 12.
Sensitive personal information: we do not intentionally collect sensitive characteristics; limited phone-verification data is processed solely for security and fraud prevention and not used to infer characteristics.VENDOR TRANSPARENCY NOTES
• TrustedForm (ActiveProspect): captures a certificate of your consent associated with the form you submit.
• Twilio: provides OTP and SMS delivery/verification.
• Google (Sheets/Drive): stores lead records and copies of consent artifacts (e.g., TrustedForm certificate files).
• Swipe Pages: hosts landing pages and form logic.
• n8n: orchestrates data flows between form, verification, storage, and delivery.
Vendors may change as we optimize our stack.